Speaking at the company’s analyst briefing in Harare yesterday, BAT managing director, Clara Mlambo said on the consumer front, in the context of a difficult economic environment, it is imperative for the business to secure price stability for its customers.

“In this regard, the company will continue engaging with government for a sustainable excise rate. Notably, in the past five years, cigarette excise duty has increased by 186% making Zimbabwe’s cigarette excise rate one of the highest in the region,” she said.
The excise duty rose between 2012 an 2015, straining consumer affordability and making it difficult for the cigarette industry to grow its volumes.

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